A web designer will create the look and feel of a website, while a developer will code the functionality. Web designers are limited to the website builder they use (such as SquareSpace, Wix, or Weebly).

A web developer can create anything using custom code, though most need a designer to help with the look and feel. More advanced designers will often choose a platform such as WordPress that, while requiring more skill,  allows a greater degree of flexibility and control without the need for coding skills.

A website built with conversion based design principles is designed to convert site visitors to customers. (While you may expect this to be the standard approach, well over 90% of web designers and have no training in conversions.)

This approach is the preferred method for business that want to get a good return on their marketing budget.

Many businesses treat their website as being separate from their marketing. They use a web designer (or worse – build it themselves), and then wonder why they get few leads or sales from their website. 

A website is at the heart of almost all digital marketing efforts (and most offline marketing too). For the best results it needs to be designed with the marketing strategies that will be used in mind. 

This is like asking how much does a car cost – every project is different. Too many businesses simply look for the cheapest quote, which is can leave them with something that under performs, is expensive to maintain, or needs replacing much sooner than they would like. 

Just like a car, paying top price is no guarantee of being the best investment, but choosing the cheapest banger on the lot is likely to lead to disappointment and frustration. 

For more information to help you decide, check the article we have written on ‘How Much Should A Website Cost?‘

We can develop sites to meet almost any business need, and generally each site is tailored to a clients specific requirements and budget. However, you can find out more by visiting out web design services page.

Many businesses treat their website as being separate from their marketing. They use a web designer (or worse – build it themselves), and then wonder why they get few leads or sales from their website. 

A website is at the heart of almost all digital marketing efforts (and most offline marketing too). For the best results it needs to be designed with the marketing strategies that will be used in mind. 

Despite many claims that everyone should be on social media or must do SEO, there is no one ‘best’ solution. There are many variables, including your industry, budget, location, competition, goals, your team, existing marketing, website along with other variables. 

If you would like to discuss which marketing methods may be most suitable specific to your business, then arrange a call and we will be happy to help.

Actually, we usually don’t bill by the hour. As almost every project requires a team of people (coders, designers, copywriters, Google Ad or SEO experts etc), it would be unfair to set a fixed hourly rate. 

Instead we prefer to price each project by deliverables. That way you know exactly what you are getting, and exactly how much it will cost. No nasty surprises. 

If we go over, that’s our loss, not yours. 

EthicallyMAD was founded by Leon Jay, who was Director of Marketing for an international business, he has taught business owners from stages around the world, authored multiple books, and most importantly been a serial entrepreneur (and has conducted multiple 6 and 7 figure launches). 

This means it was founded on very different principles to most marketing agencies – EthicallyMAD think more like a business owner than a marketer. We understand that web design and marketing need to be investments, not costs, and we understand the need for delivering results, not just invoices.

While we have our office located in Nelson’s CBD, our clients are spread across New Zealand and around the globe. 

Because we are not based in a large city, and because we are in New Zealand, we are able to keep costs low, and so deliver much better value than many of our competitors.