Ethical Marketing – An Oxymoron?
Let’s be honest; marketing has had a bad rep. It is often blamed for creating the
If you want a web design that works, or digital marketing that makes you more than it costs, then book a free strategy session today. If we can’t show you at least 3 ways to improve your website or marketing, we will send you $180 cash for wasting your time.
Sick of throwing money down the drain on websites that don’t convert or marketing campaigns that don’t work?
Over the years we’ve come across too many businesses making the same mistakes time and time again.
Everybody wants more visitors in the hope they will get more business, yet it is almost always easier (and cheaper) to double your conversions than to double your traffic.
Let’s assume two out of every hundred people who visit your site buy. Now imagine doubling that to 4 in every hundred.
You have essentially just doubled your revenue without spending a cent more on advertising.
There are three ways to achieve this. Improve the quality of your leads, improve your website usability and messaging, and improve lead follow up.
Over 95% of web designers are not taught these basics, which is perhaps why the vast majority of websites under-perform. If you want web design and digital marketing that delivers, book a free strategy session now …
We are a little different than most agencies … we’re not interested whether your mum likes the look of your website, or how many likes your Facebook page gets. These are vanity metrics. We only care about results. Marketing that returns more than it costs is an investment – anything less is an expense.
Get a site designed for speed, usability and conversions to see your leads turn into sales.
Use Google Ads to send a stream of highly targeted prospects to your business.
Get found on Google's natural search results by people who are looking for what you sell.
Get your analytics setup correctly to make better data driven decisions.
Have an experienced expert help guide your marketing plan for faster growth.
Continually optimise your conversion rates to ensure no sale is lost.
EthicallyMAD is not your typical web design or marketing agency. We understand the power and influence of marketing, and choose to use it to help make the world a better place.
That is why we prefer to share our time and skills Making A Difference (MAD) with clients who share our values.
Our mission is to help our customers grow, allowing them to reach and assist more people. By expanding, businesses who take their social responsibility seriously magnify their impact, and so contribute towards making the world a better place.
Unlike many of our competitors, we are not happy unless you are getting results from the work we do. This means doing the work properly, so if you are looking for someone to undercut a competitors bid, you have come to the wrong place.
Delivering superficial work on a budget is easy, but almost always false economy. If you want a team that ensures your website is worthy of your marketing, or want to ensure your digital marketing budget is an investment, not an expense, then welcome to EthicallyMAD.
Please note, this offer is only for businesses that are serious about succeeding and making a positive difference.
If you don’t take your social responsibility seriously, are only focused on personal greed, or are not prepared to put any effort into your business, we can not help you.
However, if you are motivated to build your business for the good of your family and society, then grab a free consultation on us.
We recommend you book in quickly as we only offer two free spots a week (and, unsurprisingly, they disappear pretty fast).
Simply click the button below and choose the date and time which works best for you …
Let’s be honest; marketing has had a bad rep. It is often blamed for creating the
It has been estimated that only 2 in 10 people read past a headline. Of course,
“Opportunity often comes disguised in the form of misfortune, or temporary defeat.” – Napoleon Hill One thing
A web designer will create the look and feel of a website, while a developer will code the functionality. Web designers are limited to the website builder they use (such as SquareSpace, Wix, or Weebly).
A web developer can create anything using custom code, though most need a designer to help with the look and feel. More advanced designers will often choose a platform such as WordPress that, while requiring more skill, allows a greater degree of flexibility and control without the need for coding skills.
A website built with conversion based design principles is designed to convert site visitors to customers. (While you may expect this to be the standard approach, well over 90% of web designers and have no training in conversions.)
This approach is the preferred method for business that want to get a good return on their marketing budget.
Many businesses treat their website as being separate from their marketing. They use a web designer (or worse - build it themselves), and then wonder why they get few leads or sales from their website.Â
A website is at the heart of almost all digital marketing efforts (and most offline marketing too). For the best results it needs to be designed with the marketing strategies that will be used in mind.Â
This is like asking how much does a car cost - every project is different. Too many businesses simply look for the cheapest quote, which is can leave them with something that under performs, is expensive to maintain, or needs replacing much sooner than they would like.Â
Just like a car, paying top price is no guarantee of being the best investment, but choosing the cheapest banger on the lot is likely to lead to disappointment and frustration.Â
For more information to help you decide, check the article we have written on 'How Much Should A Website Cost?'
We can develop sites to meet almost any business need, and generally each site is tailored to a clients specific requirements and budget. However, you can find out more by visiting out web design services page.
Many businesses treat their website as being separate from their marketing. They use a web designer (or worse - build it themselves), and then wonder why they get few leads or sales from their website.Â
A website is at the heart of almost all digital marketing efforts (and most offline marketing too). For the best results it needs to be designed with the marketing strategies that will be used in mind.Â
Despite many claims that everyone should be on social media or must do SEO, there is no one 'best' solution. There are many variables, including your industry, budget, location, competition, goals, your team, existing marketing, website along with other variables.Â
If you would like to discuss which marketing methods may be most suitable specific to your business, then arrange a call and we will be happy to help.
Actually, we usually don't bill by the hour. As almost every project requires a team of people (coders, designers, copywriters, Google Ad or SEO experts etc), it would be unfair to set a fixed hourly rate.Â
Instead we prefer to price each project by deliverables. That way you know exactly what you are getting, and exactly how much it will cost. No nasty surprises.Â
If we go over, that's our loss, not yours.Â
EthicallyMAD was founded by Leon Jay, who was Director of Marketing for an international business, he has taught business owners from stages around the world, authored multiple books, and most importantly been a serial entrepreneur (and has conducted multiple 6 and 7 figure launches).Â
This means it was founded on very different principles to most marketing agencies - EthicallyMAD think more like a business owner than a marketer. We understand that web design and marketing need to be investments, not costs, and we understand the need for delivering results, not just invoices.
While we have our office located in Nelson's CBD, our clients are spread across New Zealand and around the globe.Â
Because we are not based in a large city, and because we are in New Zealand, we are able to keep costs low, and so deliver much better value than many of our competitors.Â
A web designer will create the look and feel of a website, while a developer will code the functionality. Web designers are limited to the website builder they use (such as SquareSpace, Wix, or Weebly).
A web developer can create anything using custom code, though most need a designer to help with the look and feel. More advanced designers will often choose a platform such as WordPress that, while requiring more skill, allows a greater degree of flexibility and control without the need for coding skills.
A website built with conversion based design principles is designed to convert site visitors to customers. (While you may expect this to be the standard approach, well over 90% of web designers and have no training in conversions.)
This approach is the preferred method for business that want to get a good return on their marketing budget.
Many businesses treat their website as being separate from their marketing. They use a web designer (or worse – build it themselves), and then wonder why they get few leads or sales from their website.Â
A website is at the heart of almost all digital marketing efforts (and most offline marketing too). For the best results it needs to be designed with the marketing strategies that will be used in mind.Â
This is like asking how much does a car cost – every project is different. Too many businesses simply look for the cheapest quote, which is can leave them with something that under performs, is expensive to maintain, or needs replacing much sooner than they would like.Â
Just like a car, paying top price is no guarantee of being the best investment, but choosing the cheapest banger on the lot is likely to lead to disappointment and frustration.Â
For more information to help you decide, check the article we have written on ‘How Much Should A Website Cost?‘
We can develop sites to meet almost any business need, and generally each site is tailored to a clients specific requirements and budget. However, you can find out more by visiting out web design services page.
Many businesses treat their website as being separate from their marketing. They use a web designer (or worse – build it themselves), and then wonder why they get few leads or sales from their website.Â
A website is at the heart of almost all digital marketing efforts (and most offline marketing too). For the best results it needs to be designed with the marketing strategies that will be used in mind.Â
Despite many claims that everyone should be on social media or must do SEO, there is no one ‘best’ solution. There are many variables, including your industry, budget, location, competition, goals, your team, existing marketing, website along with other variables.Â
If you would like to discuss which marketing methods may be most suitable specific to your business, then arrange a call and we will be happy to help.
Actually, we usually don’t bill by the hour. As almost every project requires a team of people (coders, designers, copywriters, Google Ad or SEO experts etc), it would be unfair to set a fixed hourly rate.Â
Instead we prefer to price each project by deliverables. That way you know exactly what you are getting, and exactly how much it will cost. No nasty surprises.Â
If we go over, that’s our loss, not yours.Â
EthicallyMAD was founded by Leon Jay, who was Director of Marketing for an international business, he has taught business owners from stages around the world, authored multiple books, and most importantly been a serial entrepreneur (and has conducted multiple 6 and 7 figure launches).Â
This means it was founded on very different principles to most marketing agencies – EthicallyMAD think more like a business owner than a marketer. We understand that web design and marketing need to be investments, not costs, and we understand the need for delivering results, not just invoices.
While we have our office located in Nelson’s CBD, our clients are spread across New Zealand and around the globe.Â
Because we are not based in a large city, and because we are in New Zealand, we are able to keep costs low, and so deliver much better value than many of our competitors.Â
EthicallyMAD is a conversion based web design and digital marketing agency, based in Nelson, NZ, that ‘ETHICALLY Makes A Difference’.