Why Your Website’s Messaging Is Probably Losing You Online Conversion, And How To Test It
It has been estimated that only 2 in 10 people read past a headline. Of course,
Web Design & Marketing That Guarantee You Sales
If you want a web design that works, or digital marketing that makes you more than it costs, then book a free strategy session today. If we can’t show you at least 3 ways to improve your website or marketing, we will send you $180 cash for wasting your time.
Conversions First
Sick of throwing money down the drain on websites that don’t convert or marketing campaigns that don’t work?
Over the years we’ve come across too many businesses making the same mistakes time and time again.
Everybody wants more visitors in the hope they will get more business, yet it is almost always easier (and cheaper) to double your conversions than to double your traffic.
Let’s assume two out of every hundred people who visit your site buy. Now imagine doubling that to 4 in every hundred.
You have essentially just doubled your revenue without spending a cent more on advertising.
There are three ways to achieve this. Improve the quality of your leads, improve your website usability and messaging, and improve lead follow up.
Over 95% of web designers are not taught these basics, which is perhaps why the vast majority of websites under-perform. If you want web design and digital marketing that delivers, book a free strategy session now …
Web Design & Digital Marketing Services
We are a little different than most agencies … we’re not interested whether your mum likes the look of your website, or how many likes your Facebook page gets. These are vanity metrics. We only care about results. Marketing that returns more than it costs is an investment – anything less is an expense.
Web Design & Development
Get a site designed for speed, usability and conversions to see your leads turn into sales.
Google Ad Setup & Management
Use Google Ads to send a stream of highly targeted prospects to your business.
Search Engine Optimisation
Get found on Google's natural search results by people who are looking for what you sell.
Tracking & Analytics
Get your analytics setup correctly to make better data driven decisions.
Marketing Consulting
Have an experienced expert help guide your marketing plan for faster growth.
Conversion Optimisation
Continually optimise your conversion rates to ensure no sale is lost.
Avoid 10 Common Web Design Mistakes That Most Experts Make, And Get Better Results From Your Website
Free guide shows you …
- How your web design affects your traffic
- How to get visitors to take the action you want
- How to increase conversions to make more sales
A Few Of Our Happy Clients
What Makes Us MAD
EthicallyMAD is not your typical web design or marketing agency. We understand the power and influence of marketing, and choose to use it to help make the world a better place.
That is why we prefer to share our time and skills Making A Difference (MAD) with clients who share our values.
Our mission is to help our customers grow, allowing them to reach and assist more people. By expanding, businesses who take their social responsibility seriously magnify their impact, and so contribute towards making the world a better place.
Unlike many of our competitors, we are not happy unless you are getting results from the work we do. This means doing the work properly, so if you are looking for someone to undercut a competitors bid, you have come to the wrong place.
Delivering superficial work on a budget is easy, but almost always false economy. If you want a team that ensures your website is worthy of your marketing, or want to ensure your digital marketing budget is an investment, not an expense, then welcome to EthicallyMAD.
What Our Clients Say About Us
EthicallyMAD have been fantastic to deal with! Jeremy and his team are incredibly knowledgeable and have really helped our business to gain more exposure online. They took the time to listen to our business needs and build a personalised package that worked for us 🙂 Highly recommend!
TechClean Accounts
00:09 05 Jan 21
These guys were awesome to deal with. They took time to understand our business and what we were trying to portray on our website and what we were trying to achieve. They went above and beyond for us which we really appreciate. The finish product was of high quality in every aspect.
Primal Fit
00:50 10 Nov 20
Wow - talk about over delivering!! Jeremy and the team were simply awesome. No problem was too hard to overcome, the site build was outstanding, the pricing more than fair, but the service... the speed of reply... the communication... I work in the marketing field and this was just a purely brilliant experience!
Corey Hinde
20:18 15 Oct 20
I found EthicallyMAD online through Google Business and wanted to know what they could do for myself, being a local business. They suggested working on Google My Business and making some changes to a landing page. Currently, they've only been working on Google My Business which has gone bonkers. I went from having very few leads each week to having 7 plus in the third day of the changes being made. I think even the guys at EthicallyMAD were a little surprised as to how fast the changes worked. Overall was a solid investment and has paid for its self like 40 something times over. Thanks team.
brad barton
20:18 03 Aug 20
We hired these guys to audit our Google AdWords campaigns and they did an excellent job. Very knowledgeable and technically savvy. I think any business that is looking to ramp up their digital presence and drive more leads would be in really good hands working with this company.
Nick Fotache
14:54 02 Jul 20
Professional and fun people to work with. Right combination of email and phone contact to get things working for me. Really responsive to my changes. Felt like a marathon there at the end with all the nit-picky things, but Jeremy hung in there, supported the process and delivered. Ka rawe.
Rachelle Love
07:58 28 Jun 20
The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
06:18 28 Jun 18
EthicallyMAD have been fantastic to deal with! Jeremy and his team are incredibly knowledgeable and have really helped our business to gain more exposure online. They took the time to listen to our business needs and build a personalised package that worked for us 🙂 Highly recommend!
TechClean Accounts
00:09 05 Jan 21
These guys were awesome to deal with. They took time to understand our business and what we were trying to portray on our website and what we were trying to achieve. They went above and beyond for us which we really appreciate. The finish product was of high quality in every aspect.
Primal Fit
00:50 10 Nov 20
Wow - talk about over delivering!! Jeremy and the team were simply awesome. No problem was too hard to overcome, the site build was outstanding, the pricing more than fair, but the service... the speed of reply... the communication... I work in the marketing field and this was just a purely brilliant experience!
Corey Hinde
20:18 15 Oct 20
I found EthicallyMAD online through Google Business and wanted to know what they could do for myself, being a local business. They suggested working on Google My Business and making some changes to a landing page. Currently, they've only been working on Google My Business which has gone bonkers. I went from having very few leads each week to having 7 plus in the third day of the changes being made. I think even the guys at EthicallyMAD were a little surprised as to how fast the changes worked. Overall was a solid investment and has paid for its self like 40 something times over. Thanks team.
brad barton
20:18 03 Aug 20
We hired these guys to audit our Google AdWords campaigns and they did an excellent job. Very knowledgeable and technically savvy. I think any business that is looking to ramp up their digital presence and drive more leads would be in really good hands working with this company.
Nick Fotache
14:54 02 Jul 20
Professional and fun people to work with. Right combination of email and phone contact to get things working for me. Really responsive to my changes. Felt like a marathon there at the end with all the nit-picky things, but Jeremy hung in there, supported the process and delivered. Ka rawe.
Rachelle Love
07:58 28 Jun 20
The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
06:18 28 Jun 18
Claim Your FREE 30 Minute Strategy Session (Valued At $450). No Obligation And No Sell, Just Pure Education.
Please note, this offer is only for businesses that are serious about succeeding and making a positive difference.
If you don’t take your social responsibility seriously, are only focused on personal greed, or are not prepared to put any effort into your business, we can not help you.
However, if you are motivated to build your business for the good of your family and society, then grab a free consultation on us.
We recommend you book in quickly as we only offer two free spots a week (and, unsurprisingly, they disappear pretty fast).
Simply click the button below and choose the date and time which works best for you …
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Web Design & Marketing FAQs
Web Design & Marketing FAQs
A web designer will create the look and feel of a website, while a developer will code the functionality. Web designers are limited to the website builder they use (such as SquareSpace, Wix, or Weebly).
A web developer can create anything using custom code, though most need a designer to help with the look and feel. More advanced designers will often choose a platform such as WordPress that, while requiring more skill, allows a greater degree of flexibility and control without the need for coding skills.
A website built with conversion based design principles is designed to convert site visitors to customers. (While you may expect this to be the standard approach, well over 90% of web designers and have no training in conversions.)
This approach is the preferred method for business that want to get a good return on their marketing budget.
Many businesses treat their website as being separate from their marketing. They use a web designer (or worse – build it themselves), and then wonder why they get few leads or sales from their website.Â
A website is at the heart of almost all digital marketing efforts (and most offline marketing too). For the best results it needs to be designed with the marketing strategies that will be used in mind.Â
This is like asking how much does a car cost – every project is different. Too many businesses simply look for the cheapest quote, which is can leave them with something that under performs, is expensive to maintain, or needs replacing much sooner than they would like.Â
Just like a car, paying top price is no guarantee of being the best investment, but choosing the cheapest banger on the lot is likely to lead to disappointment and frustration.Â
For more information to help you decide, check the article we have written on ‘How Much Should A Website Cost?‘
We can develop sites to meet almost any business need, and generally each site is tailored to a clients specific requirements and budget. However, you can find out more by visiting out web design services page.
Many businesses treat their website as being separate from their marketing. They use a web designer (or worse – build it themselves), and then wonder why they get few leads or sales from their website.Â
A website is at the heart of almost all digital marketing efforts (and most offline marketing too). For the best results it needs to be designed with the marketing strategies that will be used in mind.Â
Despite many claims that everyone should be on social media or must do SEO, there is no one ‘best’ solution. There are many variables, including your industry, budget, location, competition, goals, your team, existing marketing, website along with other variables.Â
If you would like to discuss which marketing methods may be most suitable specific to your business, then arrange a call and we will be happy to help.
Actually, we usually don’t bill by the hour. As almost every project requires a team of people (coders, designers, copywriters, Google Ad or SEO experts etc), it would be unfair to set a fixed hourly rate.Â
Instead we prefer to price each project by deliverables. That way you know exactly what you are getting, and exactly how much it will cost. No nasty surprises.Â
If we go over, that’s our loss, not yours.Â
EthicallyMAD was founded by Leon Jay, who was Director of Marketing for an international business, he has taught business owners from stages around the world, authored multiple books, and most importantly been a serial entrepreneur (and has conducted multiple 6 and 7 figure launches).Â
This means it was founded on very different principles to most marketing agencies – EthicallyMAD think more like a business owner than a marketer. We understand that web design and marketing need to be investments, not costs, and we understand the need for delivering results, not just invoices.
While we have our office located in Nelson’s CBD, our clients are spread across New Zealand and around the globe.Â
Because we are not based in a large city, and because we are in New Zealand, we are able to keep costs low, and so deliver much better value than many of our competitors.Â
