7 Ways To Make Your Website And Email More Eco Friendly

The internet is estimated to have close to, or slightly exceed, (depending on the estimate) the CO2 impact of air travel. I hate to be the one to break it to you, but websites are not eco-friendly. And nor is email.

Here are a couple stats for you…

A typical website produces 0.2gs of CO2 for EVERY second you look at it.
Each email produces approx 4g of CO2 (up to 50g if it contains a large attachment)
Every internet search you do produces between 0.2 and 7g of CO2
The amount of data we are using is estimated to have tripled between 2012 and 2017
5g of CO2 is around the same amount as driving your car 10 meters (33ft).

It is for these reasons SocialpreneurTV is hosted with a green hosting provider. In fact, we chose the greenest possible solution, GreenGeeks.

Green Hosting At GreenGeeks they actually run on 300% renewable power. That means if you host with them their data centers will help offset some of the other CO2 produced by ISPs and end users, each time someone visits your site. Now that’s pretty cool.

There are other companies that claim to be 100% or even 120% ‘powered by renewables’, however, they are not really covering the majority of your websites carbon footprint.

Let me explain…

The hosting company produces close to 25% of a websites footprint, the site visitors computer makes up just over 50%, and the rest is in the networks in between. By going with a ‘300% green’ website you are able to cover your websites hosting, the data transfer across networks, and even some of the site visitors computer usage.

Here is a list of 7 ways you can make your business’s internet presence greener…

Move your hosting to GreenGeeks. (Yes, that is an affiliate link. If you do move I would love it if you used it, so as to help fund this site.)

Ensure your site uses the correct sized images and image compression. This reduces total data transfer, and is considered good practice anyway.

Use a CDN network that caches your large files. Again this speeds up your site and reduces total data transfer.
If you are on WordPress (or your CMS has a similar option) make sure you are using cache and image optimization plugins. Same benefits as above.

Remove old emails that are unresponsive from mailing lists. Once more, good practice. It will increase your open rates, and lower your CO2 imprint.

Unsubscribe from all email lists you really don’t need to be on. This will save you time and slow global warming.
Do not CC, BC or reply to all unless you need to. This is bad practice anyway, as it often just wastes people’s time.

Most of these ideas are very easy to implement, and make a difference. Especially the first suggestion of moving host. This actually only takes a few minutes. GreenGeeks do all the hard work and will transfer your existing site to their servers for free. (They also have some of the most competitive pricing.)

Most of the other suggestions are not only free, but they also help improve your website conversions (by increasing speed), email effectiveness (as well as reducing mailing costs), and improve your productivity.

Take a few moments now to implement a couple of changes that will make your business that much better, and greener.

Impact of the internet on CO2 Levels