About Digital Marketing Agency

About Us

EthicallyMAD is a conversion based web design and digital marketing agency, based in New Zealand, that ‘Ethically Makes A Difference’. As a company that aims to be as socially and environmentally responsible as we can, we prefer to work with other businesses who share our values.

And, unlike most digital marketing agencies, we put marketing and conversions first, meaning we refuse to make many of the compromises in building and design a site that can lose sales.

In addition to the usual digital marketing techniques, we also offer usability testing and conversion rate optimisation to ensure that your website is fine tuned to give the best possible result.

History: After many years or teaching digital marketing and internet business strategies, EthicallyMAD founder, Leon Jay, became increasingly aware that his time was being spent helping people to become wealthy. Unfortunately that wealth often came with unintended consequences.  (To learn more about Leon, click here, or connect with him on LinkedIn

Like most businesses, the businesses that benefited from his books, seminars, software and consulting, were accidentally damaging the environment (either directly or indirectly), and many had negative social consequences. And few, if any, provided any real value or service to the world.

While writing How To Become A Superhero: Build A Better Business And Help Save The World, Leon became clearer on his own personal mission. He wanted to not only inspire business owners to become more socially and environmentally sustainable, but to help those that were, to be more successful (and therefore have greater impact).

Why Is Our Team MAD(ly Different): The idea behind EthicallyMAD was not just to build a digital marketing agency for social good, but to develop a better type of business too. By designing the company to run more like a cooperative, everyone who works on clients project will benefit. Each team member owns a percentage of the projects that they work on, and can work towards owning a percentage of EthicallyMAD.

Team members can live anywhere in the world, work the hours they want, and focus on the marketing strategies that they are most passionate about and most skilled at. All team members must be primarily motivated to Making A Difference.

In this way, every single person who works on your project is invested financially and emotionally in its success. We only succeed in our mission when you succeed in yours.

By providing consulting and marketing to businesses that aim to help make the world a better place, we assist those making a difference to make more of a difference.

(If you are interested to join our MAD team, click here to learn more.)

We Made Ourselves Even More Different: Unlike most digital marketing consultants and agencies in New Zealand, EthicallyMAD:D

This means that our environmental impact it kept to a minimum, and your money is not wasted – a double win. Fees are used for working with top talent that deliver you exceptional value for your dollar.

Creating A Win Win Way Of Doing Business: While we do offer a traditional range of web design, marketing, and CRO packages, we also understand that not every business busy making a difference has the budget to invest (even if they know they need to). That is why we introduced our partnership program.

This allows us to effectively invest into your business by creating a win-win scenario. We only get paid when you do, and we are motivated even more to ensure you succeed. Most digital marketing agencies have little vested interest in going the extra mile, as it usually just means they are doing unpaid overtime, or incurring additional costs. We may be MAD, but we like to think it is for good reason!

For more information on how EthicallyMAD can help you, visit the home page and select one of our services. If you are interested in having us as a partner for your business, then you can learn more on the partnership page.

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