Analytics, Tracking & Testing

without tracking or testing You are literally throwing money down the drain

We’ll setup your tracking and split testing software to increase your conversions without spending a cent on advertising.

Speak With A Strategist

Make Me Happy As A Kitten!

Simply fill the form below for your no obligation, no hard sell, web and marketing advice...

Without proper analytics you have no way to know what is working and what is not. (Though many marketing agencies prefer to keep it this way!)

Google offers a range of free tools that allow you to see exactly what is happening in your business. They can even help measure how many visitors give you a call or visit you offline. (A little creepy for sure – but essential data for any marketer wanting to know how effective their advertising is.)

While it is easy to add analytics code to a website, it is a little more complex to configure it well. At the very least, you need to remove bots and spam traffic from your data to get accurate results. For really useful data though, you need to add and integrate Google’s Tag Manager.

This allows you to measure not just which pages people visit, but specific actions they take on each of those pages. This can include adding a product to a cart, clicking a phone number, filling in a form, watching a video, downloading a file, opening up Google Maps or a variety of other actions.

This information is invaluable, especially if you are using paid ads such as Adwords. It can help you identify exactly which marketing strategies are bringing you results and which are not. 

For example, one client found they were getting a lot of traffic from Facebook, but on investigation we could see that traffic was not making any sales. This allowed them to put their efforts in to those sources that were converting to customers.

Google also offers a free split testing platform, Google Optimize. This allows you to improve the conversions on you page by running AB or multivariate split tests. Testing is a must for optimising page content to increase sales.

Free Consultation With Genuine $360+ Value

(Due to time constraints, there are only 2 spots available each week)

Initial Assessment

We will manually review your current website, and email you a set of suggested areas for improvement.

30 Minute Live Consultation

Following the email we will sit with you (over Skype) and give you more personalized ideas to increase your conversions. (No sales pitch!)

Additional Tips & Training

You will also get access to a digital marketing training that will help you or your team to ramp up your online traffic.

Speak With A Stategist

Make Me Happy As A Kitten!

Simply fill the form below for your no obligation, no hard sell, web and marketing advice...

*Please note: This is not your typical sales pitch ‘consultation’. You will be talking direct to one of the marketing team whose job it is to wow you, not sell you. Of course, our hope is after you will want to do business with us, but there is certainly no obligation and no hard sell. (We all hate that!)