Analytics, Tracking & Testing

Without Tracking Or Testing You Are Literally throwing Money Down The Drain

We’ll setup your analytics, tracking and split testing software to increase your conversions without spending a cent on advertising.

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Without proper analytics you have no way to know what is working and what is not. (Though many marketing agencies prefer to keep it this way!)

Google offers a range of free tools that allow you to see exactly what is happening in your business. They can even help measure how many visitors give you a call or visit you offline. (A little creepy for sure – but essential data for any marketer wanting to know how effective their advertising is.)

While it is easy to add analytics code to a website, it is a little more complex to configure it well. At the very least, you need to remove bots and spam traffic from your data to get accurate results. For really useful data though, you need to add and integrate Google’s Tag Manager.

This allows you to measure not just which pages people visit, but specific actions they take on each of those pages. This can include adding a product to a cart, clicking a phone number, filling in a form, watching a video, downloading a file, opening up Google Maps or a variety of other actions.

This information is invaluable, especially if you are using paid ads such as Google Ads. It can help you identify exactly which marketing strategies are bringing you results and which are not. 

For example, one client found they were getting a lot of traffic from Facebook, but on investigation we could see that traffic was not making any sales. This allowed them to put their efforts in to those sources that were converting to customers.

Google also offers a free split testing platform, Google Optimize. This allows you to improve the conversions on you page by running AB or multivariate split tests. Testing is a must for optimising page content to increase sales.

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Avoid 10 Common Web Design Mistakes That Most Experts Make, And Get Better Results From Your Website

Free guide shows you …
  • How your web design affects your traffic
  • How to get visitors to take the action you want
  • How to increase conversions to make more sales
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A Few Of Our Happy Clients

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Claim Your FREE 30 Minute Strategy Session (Valued At $450). No Obligation And No Sell, Just Pure Education.

Please note, this offer is only for businesses that are serious about succeeding and making a positive difference.

If you don’t take your social responsibility seriously, are only focused on personal greed, or are not prepared to put any effort into your business, we can not help you.

However, if you are motivated to build your business for the good of your family and society, then grab a free consultation on us.

We recommend you book in quickly as we only offer two free spots a week (and, unsurprisingly, they disappear pretty fast).

Simply click the button below and choose the date and time which works best for you …

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What Our Clients Say About Us

The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
Hannah O'Malley
06:18 28 Jun 18
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The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
Hannah O'Malley
06:18 28 Jun 18
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