Web Design & Marketing Articles
How to budget for marketing costs
Many business owners ask us for a quote to build a new site or provide some marketing services, but without a defined budget. They then shop around, looking for the best price. This approach may appear to make sense. Unfortunately, it can be a terrible idea. Let me explain … Price comparison works when
Google Ads vs Social Media – Making The Right Choice For You
You need new leads. But where to get them? Google Ads (or Adwords as it was formally known) is one of the most popular sources of traffic for small businesses – for very good reason. It can target hot prospects, just as they are showing interest in what you have to offer. Social media is
The Biggest Cost To Your Business Is…
False economy. Let me explain. No one likes paying for things they don’t have to. This is especially true in the early stages of a business when revenue is low (or non existent). However, there is a big danger that in cutting costs you lose more than you manage to save. In some cases
How To Use Google Ads To Grow Your Business
How To Use Google Ads To Grow Your Business Once upon a time, people searched for businesses in the Yellow Pages. The Yellow Pages enabled businesses to get in front of people while they were actively searching for their product or service (be it for a new set of tyres, a therapist or a
Why A ‘Good Looking’ Web Site May Kill Your Business
Why A ‘Good Looking’ Web Site May Kill Your Business It is no secret, many businesses are struggling far more than they have in the past, or far more than they need to now. But Why? There are many excuses given; the economy, the season, high rents and rates etc. But if any of
How Much Should A Website Cost?
How Much Should A Website Cost? What you need to know before getting a website built or upgraded to avoid getting ripped off, or losing a lot more from false economy. With any significant purchase, it is important to research how much you should expect to pay before making a buying decision. Many businesses
Social Impact Metrics
Social Impact Metrics How To Increase Your Social Impact (And Your Profits) Without Spending A Cent More On Marketing or Advertising All businesses do more than just make money. Unfortunately many forget this fact, and they become lost by only measuring revenue. Revenue is, of course, not just important – it is critical for
Bill Gates: Innovating To Zero
Bill Gates: Innovating To Zero In this talk Bill Gates explains why we need seaming miracles to save the future of the planet, and why zero emissions is the only option for all forms of power generation. 11 Simple Ways To double your sales From google ads in Under 30 Days In this free
Elon Musk: Energy And Transport For The Future
Elon Musk: Energy And Transport For The Future Elon Musk discusses the future of energy and transportation amongst other important issues. He explains some of the pressing issues, facing society, what problems entrepreneurs should be tackling now and what both Tesla and SpaceX are doing to help. 11 Simple Ways To double your sales
