Web Design & Marketing Articles
Which Website Platform To Use?
One of the most important decisions you can make is which platform to use to build your website. Unfortunately, because most people don’t understand the pros and cons of each, they let their web developer make the decisions for them. Sometimes this works out, but can often be a terrible mistake. The problem is,
How To Give Access To Google Accounts
Adding your billing details to Google Ads How to find your Google Id Adding a user to Google Analytics Adding a user to Google Tag Manager Adding a user to Google Search Console Adding a user to Google My Business You’ve just signed up for a new website, Google Ads or maybe conversion rate
What Is CRO, And Is It Worth It?
CRO stands for Conversion Rate Optimization, and is a systematic process for increasing your websites conversion rates. Before we did deeper into the befits and methodology of CRO, we should define what is meant by conversion rates. Conversions come in many forms, and are essentially any action that you wish a visitor to your
How Much Will A New Website Or Marketing Benefit My Business?
Many business owners looking to build or rebuild a website, or do any form of digital marketing, want to know if they are making a good investment, or wasting money. And quite right … it’s just not an easy question to answer. Marketing is a mysterious blend of art, science and psychology, with many
Advertising With Humour
It is no secret; we love digital marketing 🙂 It is hardly surprising. The cost of traditional offline methods has gone through the roof, and their effectiveness through the floor. It’s not that some businesses can’t make newspaper, radio or TV ads work, but it is increasing difficult. Plus, there are just so many
How to budget for marketing costs
Many business owners ask us for a quote to build a new site or provide some marketing services, but without a defined budget. They then shop around, looking for the best price. This approach may appear to make sense. Unfortunately, it can be a terrible idea. Let me explain … Price comparison works when
Google Ads vs Social Media – Making The Right Choice For You
You need new leads. But where to get them? Google Ads (or Adwords as it was formally known) is one of the most popular sources of traffic for small businesses – for very good reason. It can target hot prospects, just as they are showing interest in what you have to offer. Social media is
The Biggest Cost To Your Business Is…
False economy. Let me explain. No one likes paying for things they don’t have to. This is especially true in the early stages of a business when revenue is low (or non existent). However, there is a big danger that in cutting costs you lose more than you manage to save. In some cases
How To Use Google Ads To Grow Your Business
How To Use Google Ads To Grow Your Business Once upon a time, people searched for businesses in the Yellow Pages. The Yellow Pages enabled businesses to get in front of people while they were actively searching for their product or service (be it for a new set of tyres, a therapist or a
