Web Design & Marketing Articles

Activate Tāmaki Makaurau

Activate Tāmaki Makaurau – Business Support Package

Is your business based in Auckland? The Government has announced a support package for Auckland businesses affected by alert level restrictions, and as the country transitions to the new COVID-19 Protection Framework. EthicallyMAD is a registered supplier for digital marketing advice and implementation and can help you get set up with: $3000 funding for

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Website Colour Psychology

Colour Psychology For Website Design

What colours should I use for my website? What is the meaning or colour psychology behind certain chroma when applied to site design? Which colours work best to increase conversions? These are all common questions that we are frequently asked, so let’s take a look, and find the truth behind colour choice… For a

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getting real about tech

Getting Real About Tech

We work with a wide range of business, all with one thing in common – they each have a website. But this does not mean they all have the same website needs. Far from it. It is easy to think that the website needs of a business would be reflective of its size. However,

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Patagonia rubber wetsuit

Patagonia Makes Surfing Greener (again)

Surfing is one of those sports that makes you feel more connected to nature than almost any other. Despite it being fairly minimalistic, sadly the tools of the trade are far from eco-friendly. However, Patagonia have just come up with a solution to make the negative environmental impact from surfing just that little bit

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A Review of Reviews

Just how important are reviews for your business? Are bad reviews all that bad? How many reviews are enough? Which platform should you collect reviews on? Should you ask for a review? If so, how? There are so many questions, that many business owners don’t know where to begin, and simply leave reviews up

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Google My Business

Google My Business – The Best Marketing ROI Yet?

Google continues to reign supreme when it comes to lead generation. For some businesses, Google My Business in particular may just be the source of leads they have been looking for. This is because, regardless of what social media fads may be passing, you just can’t beat user intent when it comes to getting

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covid business opportunity

Are You Going To Shrink Or Grow From The 2021 Covid Crisis?

“Opportunity often comes disguised in the form of misfortune, or temporary defeat.” – Napoleon Hill One thing is sure… thanks to COVID-19, and the global response to it, many businesses face colossal disruption. The hard truth is, many will not survive the challenges ahead. The good news is that there will be many who will

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Managing Remote Teams

How To Manage Remote Teams & Clients Effectively in 2021

There are many reasons to have teams work remotely, though with COVID-19 sweeping around the world, many businesses are now finding themselves forced into having teams work from home. Rather than fear the change, embrace it as an exciting opportunity, and take advantage of the many benefits that a remote team offers. “Benefits?” I

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guerilla marketing to heal the world

Guerilla Marketing To Heal The World

In this interview Shel Horowitz talks about his new book, Guerilla Marketing To Heal The World, and how businesses can become more profitable by becoming more socially minded. Shel Horowitz is a copywriter, marketer, an award winning author, speaker and a social business consultant. He is also founder of Green And Profitable, Business For

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Rise Up The Movie

Interview With Kate Maloney On ‘Rise Up’ The Movie

Rise Up is a new documentary that features many thought leaders and challenges us to live at a higher level. In this interview I speak to its producer, Kate Maloney, about the purpose for the film, and how it came about. Great inspirational content and a better understanding of what you need to do

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Barry Schwartz

Changing The Way We Think About Work

In this TED presentation Barry Schwartz, author of Why We Work, explains why we are approaching work with a false logic that leaves business owners and employees dissatisfied with their lives. He shows us a new path that could radically change the type of business entrepreneurs build; and the way business owners manage and

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designing better businesses

Designing Better Businesses

In this video presentation, Leon Jay shows you how to ask better questions to design a better business. Known as ‘The 5 P’s of Priority’, his unique framework provides entrepreneurs at any stage of their business a method to identify what they should be doing, and how to go about it. He also explains

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How To Eliminate Plastic Bags

How To Eliminate Plastic Bags (And Increase Profit)

I was recently having coffee with a very smart man by the name of James Wilson. Our conversations often revolve around finding practical solutions to reducing climate change and minimizing waste. This day was no different. We began to discuss the topic of plastic bags, and in particular, our own hypocritical actions regarding their use.

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Why LED Bulbs are so much better

Why LED Bulbs Are Soooo Much Better

​LED bulbs are perhaps the simplest way any business (or home) can become more sustainable overnight. They are cheaper to run, last way longer, and are now just about as cheap to buy as any other bulb – if you know where to look.Most decisions in life require compromise, but LEDs may well be

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Ideas For Sustainability In Business From Kathmandu

I have just finished interviewing Ollie Milliner, the Sustainability Coordinator for Kathmandu (an outdoor adventure clothing chain with stores in NZ, Australia, and the UK). Yes, they have a full time position for such a role. I had contacted him as research I am conducting for my next book, but wanted to share what

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Garden Fresh Business Concept

Garden Fresh Business Concept

Another quick business (or community service) idea inspired by the great James Wilson over coffee. This one is unlikely to make you crazy rich, but could be a fun project for the right people. And it is certainly a great way to reduce waste, and minimize the embodied energy in fresh foods… We all

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civilized-business - Ethicallymad

The Evolution Of Civilized Business (not there yet!)

There was a time, not so long back when it was socially acceptable to run a business using slaves. Then we became a little more civilized. We entered a period where child labour and poor working conditions were acceptable. Then we became a little more civilized. For a while, it was acceptable to pay

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Learning To Define Value Based Goals

Almost every business guru will teach you to define your goals. Far fewer talk about your values. Yet we can enjoy a greater feeling of achievement when our goals that have been set, and achieved in alignment with, our values. (Value Based Goals.) There is usually more than one route to achieving your goals.

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aldous huxley

The Sea IS Rising (so should we give up?)

A few sceptics continue to argue whether the sea is rising, or if climate change is real. However, most scientists are simply focused on calculating not if, but by how much. Recently I have been swamped (excuse the pun) with evidence that there is no going back. CO2 levels have now reached the 400

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Passion Vs Profit

Creating Passion and Profit From Purpose

I have heard the passion vs profit debate since I first began to study business. For years the debate has continued to rage, and for years I could see both sides of the argument. But it was only about 18 months ago that it all became clear to me. The entire debate was way

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Vagbonds Mastermind

Power Of The (Right) Mastermind

Mastermind is a term first coined by Napoleon Hill, and has become increasingly popular amongst entrepreneurs and executives. But what are they? Why are they so popular? What makes a good mastermind? And how can they make a difference to the socialpreneur? First of all, let’s clarify what a mastermind is… A mastermind can

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Ethical Marketing

Ethical Marketing – An Oxymoron?

Let’s be honest; marketing has had a bad rep. It is often blamed for creating the consumer-based society we live in today, along with the environmental damage that results from it – and not without good reason.  Marketing may not be solely responsible for overconsumption or environmental decay, but it has undoubtedly played a

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Biggest Cost

Do You Know What The Biggest Cost To Your Business Is?

False economy. Let me explain. No one likes paying for things they don’t have to. This is especially true in the early stages of a business when revenue is low (or non existent). However, there is a big danger that in cutting costs you lose more than you manage to save. In some cases

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Teslas greatest achievement

Tesla’s Greatest Achievement (and it’s not a car)

Elon Musk just unveiled his master plan for Tesla, which if he can pull off will change the face of transport and energy production forever. In his own overview it looks like this: Create a low volume car, which would necessarily be expensiveUse that money to develop a medium volume car at a lower

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Dictatorship Vs Democracy In Business (and a new solution)

Democracy is often hailed as the solution to the perils of dictatorship, but it is far from perfect. This is true for governments, organizations, and of course, businesses. But there could be a new interesting solution to solving many of democracies inherent issues, and bring some of the benefits that a dictatorship offers. Before

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10 Website Tricks


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