In this TED presentation Barry Schwartz, author of Why We Work, explains why we are approaching work with a false logic that leaves business owners and employees dissatisfied with their lives.
He shows us a new path that could radically change the type of business entrepreneurs build; and the way business owners manage and motivate their employees.
Barry Schwartz is a US psychologist and professor of Social Theory and Social Action at Swarthmore College and has written many editorials for The New York Times.
He has written eight books to date, including ‘Why We Work’ and ‘The Paradox Of Choice’, both of which have been received with huge praise.
His research has uncovered some of the greatest mysteries around human behaviors and motivation and has exposed many previously held misconceptions.