Making You Killer Google Ad Campagins That Skyrocket Sales

Our Promise To You: If we Don’t improve Your Results From Google Ads, we work for free!

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Just as a giraffe grows tall to reach more food, we grow your leads to reach more customers. 

Want to grow your sales fast?

Did you know that 60-90% of offline sales begin with an online search? It is no surprise then that Google Ads are one of the fastest ways to grow a business.

Google Ads give you the ability to jump the queue, and get straight in front of highly targeted prospects – right when they are ready to buy.

Unfortunately, there can be a lot of competition in this space, which means that most business find the cost of Google Ads to be too high to be profitable.

It isn’t that Google Ads don’t work (billions are spent on them every year). It’s just that you need to set them up well, and use them correctly.

Most businesses and ad agencies only focusing on optimising the campaigns. But, if you really want to make Google Ads work, then you need to do much more…

Why Should I not run Google Ads Myself?

We recently ran our our eyes over a campaign that somebody had being running themselves for the past few years. 

As it turned out, they had thrown $1000’s away, without even knowing it. (Easily done with a lack of know-how, experience or tracking.)

They were bidding on keywords that had nothing to do with what they were selling, and the majority of clicks were coming from countries they don’t even sell to.

Worse than the amount of money they lost on Google Ads, was the amount they lost in sales.

Unfortunately, we see situations like this all too often. Getting Google Ads to deliver a positive return on your investment is far easier said than done. 

The truth is, as a business owner you don’t have the time to learn how to set up campaigns, landing pages, and continually tweak everything. 

Even we need several different people to set things up well as there are so many different skills needed.

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To win with Google Ads, you not only need to be in the game, you also need to stand out from the competition.

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Most businesses, and many agencies, setup an Ad campaign, then ignore it. If you want to ensure you get the most from your ad spend, then you need to spend time on your ads.

What Do I need to know before Hiring an agency?

All too often hiring an agency leaves you no better off. They can often cost you more than they make or save you.

Put bluntly, many agencies (even some of the big names) don’t do a very good job either…

Most clients do not understand what is possible, or what they should expect from a Google Ads agency. And so the agencies take advantage.

They don’t bother to track results, preferring to focus on click rates and traffic volume. These are important, but in isolation can be misleading.

We found that some ad agencies don’t even provide reporting at all. All too often they set things up on their own Google account, preventing the client from seeing any data (and locking them in).

And, almost all, miss the crucial piece of the puzzle – the landing page. This is a big mistake as your landing page does the heavy lifting; it’s job is to convert those leads into sales. 

That is why we design solid landing pages using proven strategies and copywriting techniques. By doing so we generate more sales for your business. 

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Free Guide Reveals 11 Simple Ways To Double Your Sales From Google Ads In Under 30 Days

We give away some of our secret weapons in this report, so get it now before we see sense and remove it…

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A Few Of Our Happy Clients

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Claim Your FREE 30 Minute Strategy Session (Valued At $450). No Obligation And No Sell, Just Pure Education.

Please note, this offer is only for businesses that are serious about succeeding and making a positive difference.

If you don’t take your social responsibility seriously, are only focused on personal greed, or are not prepared to put any effort into your business, we can not help you.

However, if you are motivated to build your business for the good of your family and society, then grab a free consultation on us.

We recommend you book in quickly as we only offer two free spots a week (and, unsurprisingly, they disappear pretty fast).

Simply click the button below and choose the date and time which works best for you …

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Website Review

What Our Clients Say About Us

I found EthicallyMAD online through Google Business and wanted to know what they could do for myself, being a local business. They suggested working on Google My Business and making some changes to a landing page. Currently, they've only been working on Google My Business which has gone bonkers. I went from having very few leads each week to having 7 plus in the third day of the changes being made. I think even the guys at EthicallyMAD were a little surprised as to how fast the changes worked. Overall was a solid investment and has paid for its self like 40 something times over. Thanks team.
brad barton
brad barton
20:18 03 Aug 20
We hired these guys to audit our Google AdWords campaigns and they did an excellent job. Very knowledgeable and technically savvy. I think any business that is looking to ramp up their digital presence and drive more leads would be in really good hands working with this company.
Nick Fotache
Nick Fotache
14:54 02 Jul 20
Professional and fun people to work with. Right combination of email and phone contact to get things working for me. Really responsive to my changes. Felt like a marathon there at the end with all the nit-picky things, but Jeremy hung in there, supported the process and delivered. Ka rawe.
Rachelle Love
Rachelle Love
07:58 28 Jun 20
The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
Hannah O'Malley
06:18 28 Jun 18
Google Ads Nelson 22
I found EthicallyMAD online through Google Business and wanted to know what they could do for myself, being a local business. They suggested working on Google My Business and making some changes to a landing page. Currently, they've only been working on Google My Business which has gone bonkers. I went from having very few leads each week to having 7 plus in the third day of the changes being made. I think even the guys at EthicallyMAD were a little surprised as to how fast the changes worked. Overall was a solid investment and has paid for its self like 40 something times over. Thanks team.
brad barton
brad barton
20:18 03 Aug 20
We hired these guys to audit our Google AdWords campaigns and they did an excellent job. Very knowledgeable and technically savvy. I think any business that is looking to ramp up their digital presence and drive more leads would be in really good hands working with this company.
Nick Fotache
Nick Fotache
14:54 02 Jul 20
Professional and fun people to work with. Right combination of email and phone contact to get things working for me. Really responsive to my changes. Felt like a marathon there at the end with all the nit-picky things, but Jeremy hung in there, supported the process and delivered. Ka rawe.
Rachelle Love
Rachelle Love
07:58 28 Jun 20
The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
Hannah O'Malley
06:18 28 Jun 18
Google Ads Nelson 23

Google Ads FAQs

Will you do an Google Ads compatibility audit on my website?

Adwords has some pretty strict guidelines, and if you don't meet them you could find your account is penalized, or worse suspended. 

While many of these guidelines relate directly to the ads themselves, others target your website. How your website is structured, what pages it has (or does not have), the content on those pages, along with a variety of other variables can all affect how well your ads will perform and how much Google will charge you for clicks.

Without a site audit you really should not be running Google Ads. Unfortunately many agencies don't care how well your ads perform, so long as they get the contract.

Whose Adwords account is my campaign being setup on?

Many companies will setup your Google Ads on their own account. They do this so that you must keep paying them monthly fees (even if they don't do anything). 

This can often mean low or no setup cost (though not always), but you are locked in with no escape regardless of how poorly your ads may perform. 

Always ensure whoever you work with sets up and manages your ads from your own Google Ads account.

Do you track results and provide monthly reports?

It is common for Adwords services to not track conversions properly and often they will not provide reports to tell you how well your ads are performing. This is because often they are not and they don't want you to know.

Many of our competitors (including many of the big agencies) will do little to no work once the account and a monthly budget have been set up. If you are not asking questions, why would they?

The great thing about Google Ads is that you can track everything and you can see exactly which keywords and ads are performing and which are not. But this takes monthly maintenance and should always be delivered in a monthly report so you can see where your money is going (and hopefully how much your ads are making you).

Do you have trained copywriters to write my ads?

Copywriting is the art of writing a good sales page or advertisement. This skill is especially important in writing a good display ad. 

Good copywriting will get more people to click on your ads, which means you get more visitors to your site. Plus, you pay less for your ads (thanks to the way Google rewards you by charging you less for ads that get high click through rates).

Sadly, trained copywriters are surprisingly rare, even in advertising departments. Most of the staff who write the ads at many newspapers and at The Yellow Pages, have little to no training in this field. 

Cheap agencies are cheap for a reason. Unfortunately, in the long run, they will almost always cost you more than they save you.

How will you bill me?

Adwords agencies tend to bill in one of two ways. The first is a fixed monthly fee on top of any actual ad spend. The other is to charge a percentage of your monthly ad spend.

Unfortunately, neither billing model is that great.

If you pay a fixed monthly fee then there is little incentive for them to keep improving your ads or to do anything at all really. (If you are not worried about conversions or ROI, it is possible to set and forget ads very easily.)

If they charge a percentage of your ad spend, then it's even worse. In this scenario they are financially motivated to get your spend as high as possible, even if the keywords you are paying for are losing you money.

Speak to your agency of choice to see how they plan to manage this conflict of interest.

Is the person managing my Google Ads account Adwords Certified?

Google offers an Ads certification program to ensure a minimum level of competency. Many agencies simply use any available member of staff to manage your Ads accounts. 

While the certification is certainly no guarantee that someone will do a good job, it should be a bare minimum requirement to get started.

When can I expect our first lead?

We are always very excited when our first lead comes in! Google Ads takes time to work. 

Though we do everything we can to get our first lead as quickly as possible, it is not uncommon to go a week or longer without your first lead. 

As a general rule of thumb, you should set the expectation that it takes three months for Google Ads to work.

How much do I need to spend each month?

This is actually a trick question. You see, many agencies will start by asking you what your Ads budget is. But this is really not a good question.

Think about it... If your ads are producing a positive ROI (that is making you more than you are spending), why would you limit them? Especially as Google bills you at the end of the month!

The only budget you need is one you are prepared to lose. And, honestly, you do need to be prepared to lose some. This is normal when setting up and testing new campaigns. 

But once an Ad is running and you are tracking it correctly, if it is producing a good ROI then there should only be a limit if you can't manage the extra business that Ad is bringing in.

As you can see, there is a lot to consider when choosing someone to setup and manage your Google Ads account. And, if you choose to work with us, we challenge you to ask us all of the above. It is important to get it right, because if you don't your ads will cost you more than they make you.

How can I see my Google Ads?

An advertiser should never search for their own ads. There are a number of reasons that an ad may not show every time our keywords as searched. Additionally, constantly searching for your ads may negatively impact your performance because by searching and not clicking, you are saying that this ad is not relevant to what you are searching. Alternatively, you should be utilizing the Ad Preview tool within Google Ads to determine if your ad is showing.

Do you have a contract length?

We do not have contracts, however we do encourage setting a minimum three month term to ensure you have the budget. Although Google Ads start showing almost instantly it can take time to start seeing results. 

Google Ads FAQs

Adwords has some pretty strict guidelines, and if you don’t meet them you could find your account is penalized, or worse suspended. 

While many of these guidelines relate directly to the ads themselves, others target your website. How your website is structured, what pages it has (or does not have), the content on those pages, along with a variety of other variables can all affect how well your ads will perform and how much Google will charge you for clicks.

Without a site audit you really should not be running Google Ads. Unfortunately many agencies don’t care how well your ads perform, so long as they get the contract.

Many companies will setup your Google Ads on their own account. They do this so that you must keep paying them monthly fees (even if they don’t do anything). 

This can often mean low or no setup cost (though not always), but you are locked in with no escape regardless of how poorly your ads may perform. 

Always ensure whoever you work with sets up and manages your ads from your own Google Ads account.

It is common for Adwords services to not track conversions properly and often they will not provide reports to tell you how well your ads are performing. This is because often they are not and they don’t want you to know.

Many of our competitors (including many of the big agencies) will do little to no work once the account and a monthly budget have been set up. If you are not asking questions, why would they?

The great thing about Google Ads is that you can track everything and you can see exactly which keywords and ads are performing and which are not. But this takes monthly maintenance and should always be delivered in a monthly report so you can see where your money is going (and hopefully how much your ads are making you).

Copywriting is the art of writing a good sales page or advertisement. This skill is especially important in writing a good display ad. 

Good copywriting will get more people to click on your ads, which means you get more visitors to your site. Plus, you pay less for your ads (thanks to the way Google rewards you by charging you less for ads that get high click through rates).

Sadly, trained copywriters are surprisingly rare, even in advertising departments. Most of the staff who write the ads at many newspapers and at The Yellow Pages, have little to no training in this field. 

Cheap agencies are cheap for a reason. Unfortunately, in the long run, they will almost always cost you more than they save you.

Adwords agencies tend to bill in one of two ways. The first is a fixed monthly fee on top of any actual ad spend. The other is to charge a percentage of your monthly ad spend.

Unfortunately, neither billing model is that great.

If you pay a fixed monthly fee then there is little incentive for them to keep improving your ads or to do anything at all really. (If you are not worried about conversions or ROI, it is possible to set and forget ads very easily.)

If they charge a percentage of your ad spend, then it’s even worse. In this scenario they are financially motivated to get your spend as high as possible, even if the keywords you are paying for are losing you money.

Speak to your agency of choice to see how they plan to manage this conflict of interest.

Google offers an Ads certification program to ensure a minimum level of competency. Many agencies simply use any available member of staff to manage your Ads accounts. 

While the certification is certainly no guarantee that someone will do a good job, it should be a bare minimum requirement to get started.

We are always very excited when our first lead comes in! Google Ads takes time to work. 

Though we do everything we can to get our first lead as quickly as possible, it is not uncommon to go a week or longer without your first lead. 

As a general rule of thumb, you should set the expectation that it takes three months for Google Ads to work.

This is actually a trick question. You see, many agencies will start by asking you what your Ads budget is. But this is really not a good question.

Think about it… If your ads are producing a positive ROI (that is making you more than you are spending), why would you limit them? Especially as Google bills you at the end of the month!

The only budget you need is one you are prepared to lose. And, honestly, you do need to be prepared to lose some. This is normal when setting up and testing new campaigns. 

But once an Ad is running and you are tracking it correctly, if it is producing a good ROI then there should only be a limit if you can’t manage the extra business that Ad is bringing in.

As you can see, there is a lot to consider when choosing someone to setup and manage your Google Ads account. And, if you choose to work with us, we challenge you to ask us all of the above. It is important to get it right, because if you don’t your ads will cost you more than they make you.

An advertiser should never search for their own ads. There are a number of reasons that an ad may not show every time our keywords as searched. Additionally, constantly searching for your ads may negatively impact your performance because by searching and not clicking, you are saying that this ad is not relevant to what you are searching. Alternatively, you should be utilizing the Ad Preview tool within Google Ads to determine if your ad is showing.

We do not have contracts, however we do encourage setting a minimum three month term to ensure you have the budget. Although Google Ads start showing almost instantly it can take time to start seeing results. 

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