Making You Killer Google Ad Campagins That Skyrocket Sales
Our Promise To You: If we Don’t improve Your Results From Google Ads, we work for free!
Just as a giraffe grows tall to reach more food, we grow your leads to reach more customers.
Want to grow your sales fast?
Did you know that 60-90% of offline sales begin with an online search? It is no surprise then that Google Ads are one of the fastest ways to grow a business.
Google Ads give you the ability to jump the queue, and get straight in front of highly targeted prospects – right when they are ready to buy.
Unfortunately, there can be a lot of competition in this space, which means that most business find the cost of Google Ads to be too high to be profitable.
It isn’t that Google Ads don’t work (billions are spent on them every year). It’s just that you need to set them up well, and use them correctly.
Most businesses and ad agencies only focusing on optimising the campaigns. But, if you really want to make Google Ads work, then you need to do much more…
Why Should I not run Google Ads Myself?
We recently ran our our eyes over a campaign that somebody had being running themselves for the past few years.
As it turned out, they had thrown $1000’s away, without even knowing it. (Easily done with a lack of know-how, experience or tracking.)
They were bidding on keywords that had nothing to do with what they were selling, and the majority of clicks were coming from countries they don’t even sell to.
Worse than the amount of money they lost on Google Ads, was the amount they lost in sales.
Unfortunately, we see situations like this all too often. Getting Google Ads to deliver a positive return on your investment is far easier said than done.
The truth is, as a business owner you don’t have the time to learn how to set up campaigns, landing pages, and continually tweak everything.
Even we need several different people to set things up well as there are so many different skills needed.
To win with Google Ads, you not only need to be in the game, you also need to stand out from the competition.
Most businesses, and many agencies, setup an Ad campaign, then ignore it. If you want to ensure you get the most from your ad spend, then you need to spend time on your ads.
What Do I need to know before Hiring an agency?
All too often hiring an agency leaves you no better off. They can often cost you more than they make or save you.
Put bluntly, many agencies (even some of the big names) don’t do a very good job either…
Most clients do not understand what is possible, or what they should expect from a Google Ads agency. And so the agencies take advantage.
They don’t bother to track results, preferring to focus on click rates and traffic volume. These are important, but in isolation can be misleading.
We found that some ad agencies don’t even provide reporting at all. All too often they set things up on their own Google account, preventing the client from seeing any data (and locking them in).
And, almost all, miss the crucial piece of the puzzle – the landing page. This is a big mistake as your landing page does the heavy lifting; it’s job is to convert those leads into sales.
That is why we design solid landing pages using proven strategies and copywriting techniques. By doing so we generate more sales for your business.
Free Guide Reveals 11 Simple Ways To Double Your Sales From Google Ads In Under 30 Days
We give away some of our secret weapons in this report, so get it now before we see sense and remove it…
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Google Ads FAQs
Adwords has some pretty strict guidelines, and if you don't meet them you could find your account is penalized, or worse suspended.
While many of these guidelines relate directly to the ads themselves, others target your website. How your website is structured, what pages it has (or does not have), the content on those pages, along with a variety of other variables can all affect how well your ads will perform and how much Google will charge you for clicks.
Without a site audit you really should not be running Google Ads. Unfortunately many agencies don't care how well your ads perform, so long as they get the contract.
Many companies will setup your Google Ads on their own account. They do this so that you must keep paying them monthly fees (even if they don't do anything).
This can often mean low or no setup cost (though not always), but you are locked in with no escape regardless of how poorly your ads may perform.
Always ensure whoever you work with sets up and manages your ads from your own Google Ads account.
It is common for Adwords services to not track conversions properly and often they will not provide reports to tell you how well your ads are performing. This is because often they are not and they don't want you to know.
Many of our competitors (including many of the big agencies) will do little to no work once the account and a monthly budget have been set up. If you are not asking questions, why would they?
The great thing about Google Ads is that you can track everything and you can see exactly which keywords and ads are performing and which are not. But this takes monthly maintenance and should always be delivered in a monthly report so you can see where your money is going (and hopefully how much your ads are making you).
Copywriting is the art of writing a good sales page or advertisement. This skill is especially important in writing a good display ad.
Good copywriting will get more people to click on your ads, which means you get more visitors to your site. Plus, you pay less for your ads (thanks to the way Google rewards you by charging you less for ads that get high click through rates).
Sadly, trained copywriters are surprisingly rare, even in advertising departments. Most of the staff who write the ads at many newspapers and at The Yellow Pages, have little to no training in this field.
Cheap agencies are cheap for a reason. Unfortunately, in the long run, they will almost always cost you more than they save you.
Adwords agencies tend to bill in one of two ways. The first is a fixed monthly fee on top of any actual ad spend. The other is to charge a percentage of your monthly ad spend.
Unfortunately, neither billing model is that great.
If you pay a fixed monthly fee then there is little incentive for them to keep improving your ads or to do anything at all really. (If you are not worried about conversions or ROI, it is possible to set and forget ads very easily.)
If they charge a percentage of your ad spend, then it's even worse. In this scenario they are financially motivated to get your spend as high as possible, even if the keywords you are paying for are losing you money.
Speak to your agency of choice to see how they plan to manage this conflict of interest.
Google offers an Ads certification program to ensure a minimum level of competency. Many agencies simply use any available member of staff to manage your Ads accounts.
While the certification is certainly no guarantee that someone will do a good job, it should be a bare minimum requirement to get started.
We are always very excited when our first lead comes in! Google Ads takes time to work.
Though we do everything we can to get our first lead as quickly as possible, it is not uncommon to go a week or longer without your first lead.
As a general rule of thumb, you should set the expectation that it takes three months for Google Ads to work.
This is actually a trick question. You see, many agencies will start by asking you what your Ads budget is. But this is really not a good question.
Think about it... If your ads are producing a positive ROI (that is making you more than you are spending), why would you limit them? Especially as Google bills you at the end of the month!
The only budget you need is one you are prepared to lose. And, honestly, you do need to be prepared to lose some. This is normal when setting up and testing new campaigns.
But once an Ad is running and you are tracking it correctly, if it is producing a good ROI then there should only be a limit if you can't manage the extra business that Ad is bringing in.
As you can see, there is a lot to consider when choosing someone to setup and manage your Google Ads account. And, if you choose to work with us, we challenge you to ask us all of the above. It is important to get it right, because if you don't your ads will cost you more than they make you.
An advertiser should never search for their own ads. There are a number of reasons that an ad may not show every time our keywords as searched. Additionally, constantly searching for your ads may negatively impact your performance because by searching and not clicking, you are saying that this ad is not relevant to what you are searching. Alternatively, you should be utilizing the Ad Preview tool within Google Ads to determine if your ad is showing.
We do not have contracts, however we do encourage setting a minimum three month term to ensure you have the budget. Although Google Ads start showing almost instantly it can take time to start seeing results.