Guaranteed Page 1 Google Ranking In Under 180 days or we work for free

Our Promise To You: If we Don’t get you on page 1 of Google in 180 days or less we work for free.

SEO
SEO (Search Engine Optimisation) 1
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Just as a giraffe grows tall to reach more food, we grow your Google ranking to reach more customers. 

SEO (Search Engine Optimisation)

Getting found in the search engines can generate a lot of highly qualified leads for your business. This is easy to understand when you realise that, according to Google, 60-90% or more of offline business starts with an online search.

In the ‘old days’ people would use the Yellow Pages to find a local business. Now they use a search engine. This is true for accommodation, flights, electricians, plumbers, lawyers, car tyres, food outlets and yes, even marketing agencies. 

Trying to get ranked for a specific keyword or keyphrase can be very difficult globally (as there it is high competition and only a few top slots). Thankfully, getting ranked locally is much easier for most businesses.

This is especially true when you realise how few of your competition are making a real effort with their SEO.

And this is where we can help you…

A good SEO strategy can be loosely broken down into three cornerstones; good content, backlinks (the number of other websites linking to yours) and technical structure (including the way the site is designed and the way it has been coded and configured).

Be warned of fixed SEO Packages...

It is tempting to take an off the shelf SEO package but this will not do your SEO efforts (or your site) any justice. Every site is different and every business in every location has a different level of competition. Therefore every site requires a unique SEO action plan.Even we need several different people to set things up well as there are so many different skills needed.

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SEO is not for everyone. You have to go above and beyond what most are prepared to do.

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We don’t lock people into contracts like most agencies…why? Because we have the skills to deliver the results you require.

5 top tips to getting your site ranking well in the search engines

1) Use SSL. In English, that means to ensure your site URL starts with https:// (rather than just http://) and displays the green padlock in the browser bar. 

SSL is a security protocol and used to only be a requirement for anyone taking online payments (such as eCommerce stores), or transferring sensitive data. However Google now sees it as a basic requirement for ALL sites and it has become an important part of their SEO algorithm. 

2) Make sure your site is mobile responsive. This is particularly important for local businesses as the majority of local searches are done on a mobile device. If your site has not been updated in a few years, then it is almost certainly out of date.

Even many modern sites though are not properly optimised for mobile and therefore will not rank as well in the search engines. There are different ‘levels’ of mobile optimisation. Make sure your site has a ‘designed for mobile’ specific set of CSS to ensure the best looking result and optimal usability on a mobile device.

3) Have plenty of good content. Search engines recognise and reward good quality content that is relevant to the search term that someone is searching for. This means good content is a must to any good SEO strategy.

Many small businesses think of their website as an online brochure and use as few words as possible to convey the information needed. Many designers make this mistake too, trying to go for a clean, minimal design. 

For competitive search terms, a typical first position search result will have over 2,000 words on the page. This is usually far more than required for a small local business but does give you some idea of the importance in not being too brief!

4) Use good page structure. Use keywords or phrases in your H1 and H2 tags as well as your image alt tags and give the images keyword rich file names. Also, design your page so that it is easy to read.

If you don’t know what H tags or alt tags are, don’t panic. A quick search on YouTube will explain all. They are not complicated to use but they do make a big difference to the search engines and therefore, to your SEO results.

Readability too is critical for multiple reasons. One important factor for SEO is how long people spend on your page when they do visit. If your content is difficult to read (long paragraphs, small text, difficult to read fonts etc.), then people will give up and leave your site quickly. 

If you can engage visitors, then the search engines see this as a positive sign and will boost your position in the search results.

5) Define your meta titles and descriptions for each page. For the non-techies this may sound complicated but for most websites it’s not. But, because it does take a bit of work, many of your competitors will not be doing it well.

The meta title and description are both important for two reasons. The first is that they help search engines identify what your page is about and so help determine your position in the search engine results.

The second is what happens when you do get found…

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Avoid 10 Common Web Design Mistakes That Most Experts Make, And Get Better Results From Your Website

Free guide shows you …
  • How your web design affects your traffic
  • How to get visitors to take the action you want
  • How to increase conversions to make more sales
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A Few Of Our Happy Clients

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Claim Your FREE 30 Minute Strategy Session (Valued At $450). No Obligation And No Sell, Just Pure Education.

Please note, this offer is only for businesses that are serious about succeeding and making a positive difference.

If you don’t take your social responsibility seriously, are only focused on personal greed, or are not prepared to put any effort into your business, we can not help you.

However, if you are motivated to build your business for the good of your family and society, then grab a free consultation on us.

We recommend you book in quickly as we only offer two free spots a week (and, unsurprisingly, they disappear pretty fast).

Simply click the button below and choose the date and time which works best for you …

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web design wellington

What Our Clients Say About Us

We hired these guys to audit our Google AdWords campaigns and they did an excellent job. Very knowledgeable and technically savvy. I think any business that is looking to ramp up their digital presence and drive more leads would be in really good hands working with this company.
Nick Fotache
Nick Fotache
14:54 02 Jul 20
Professional and fun people to work with. Right combination of email and phone contact to get things working for me. Really responsive to my changes. Felt like a marathon there at the end with all the nit-picky things, but Jeremy hung in there, supported the process and delivered. Ka rawe.
Rachelle Love
Rachelle Love
07:58 28 Jun 20
The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
Hannah O'Malley
06:18 28 Jun 18
SEO (Search Engine Optimisation) 21
We hired these guys to audit our Google AdWords campaigns and they did an excellent job. Very knowledgeable and technically savvy. I think any business that is looking to ramp up their digital presence and drive more leads would be in really good hands working with this company.
Nick Fotache
Nick Fotache
14:54 02 Jul 20
Professional and fun people to work with. Right combination of email and phone contact to get things working for me. Really responsive to my changes. Felt like a marathon there at the end with all the nit-picky things, but Jeremy hung in there, supported the process and delivered. Ka rawe.
Rachelle Love
Rachelle Love
07:58 28 Jun 20
The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
Hannah O'Malley
06:18 28 Jun 18
SEO (Search Engine Optimisation) 22

SEO FAQs

How much does SEO cost?

SEO rates vary considerably... most agencies in New Zealand charge $800 + a month. There are cheaper monthly, but be warned these rarely get you the results you want.

Should I do SEO myself?

There some aspects of SEO that you can do yourself such as content writing. However if all you are going to do is write a few hundred words every now and then I would recommend bringing a professional into the mix. Because SEO is such a complex industry it often requires multiple people with different skills. 

What is local SEO?

Local SEO helps business promote their services and products to local prospects. Search engines require local citations, social media profiles, local content...etc to help rank you on a local scale. 

What is national SEO?
National SEO is a online marketing strategy that focuses on promoting your business's website to rank for broad highly-searched keyword terms nationwide. The ideal result is your site ranks at the top of the search results when someone types one of these keywords into a search engine.
What is eCommerce SEO?

Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic. You can get traffic from paid search, but SEO costs much less.

Is page speed important for SEO?

Page speed: If your page doesn’t load in three seconds or less, you can bet that some users will navigate away from your page to find another resource that loads more quickly. Page speed is an important SEO factor because it not only helps users to have a good experience, but Google appreciates it. (if your pages load quickly)

Is page responsiveness important for SEO?

To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures look great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website.

What is keyword research?

Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.

What is earned media?

Earned media is “media acquired via word of mouth.” Going a bit deeper, earned media has three defining attributes: It comes from a third party. It appears on third-party channels and you don't pay for it.

Should I be doing SEO and is it worth it?

If your marketing budget allows, SEO is an investment that should start sooner rather than later... To answer the question, yes, SEO is a valuable investment and is worth the investment. You're building an asset for your company by investing in SEO.

SEO FAQs

SEO rates vary considerably… most agencies in New Zealand charge $800 + a month. There are cheaper monthly, but be warned these rarely get you the results you want.

There some aspects of SEO that you can do yourself such as content writing. However if all you are going to do is write a few hundred words every now and then I would recommend bringing a professional into the mix. Because SEO is such a complex industry it often requires multiple people with different skills. 

Local SEO helps business promote their services and products to local prospects. Search engines require local citations, social media profiles, local content…etc to help rank you on a local scale. 

National SEO is a online marketing strategy that focuses on promoting your business’s website to rank for broad highly-searched keyword terms nationwide. The ideal result is your site ranks at the top of the search results when someone types one of these keywords into a search engine.

Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic. You can get traffic from paid search, but SEO costs much less.

Page speed: If your page doesn’t load in three seconds or less, you can bet that some users will navigate away from your page to find another resource that loads more quickly. Page speed is an important SEO factor because it not only helps users to have a good experience, but Google appreciates it. (if your pages load quickly)

To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures look great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website.

Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.

Earned media is “media acquired via word of mouth.” Going a bit deeper, earned media has three defining attributes: It comes from a third party. It appears on third-party channels and you don’t pay for it.

If your marketing budget allows, SEO is an investment that should start sooner rather than later… To answer the question, yes, SEO is a valuable investment and is worth the investment. You’re building an asset for your company by investing in SEO.

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