Web Design

Supercharged Websites That Create a Surge of Hungry Buyers

Are you struggling to capture leads and generate sales? We’ll convert your website into an automated marketing beast.

Web Design 1
Web Design 2
Web Design 3

These days, every man and his dog are building sites.

What You Need To Know When Getting A Website Built,  And What Makes Us A Little Different...

There are many web design agencies, and many that offer marketing services. Unfortunately most come at web design with a ‘marketing second’ approach.

Building a website in today’s world is actually very easy. Almost anyone can do it. And here lies the problem… almost anyone does do it. Unfortunately, most do it very badly or use simplified technology (such as online website builders), that lack the flexibility and power for proper digital marketing.

Digital marketing needs to be considered first. This way we can ensure that the website is designed and built in a way that will meet the demands of the marketing strategies used to promote it once finished.

How important is this?

Why Your Website Must Convert

Well, as a business we never set out to provide web design services. We are marketers. But here was the problem… digital marketing only works well if the website is designed correctly – and just about every website we saw was not.

If we are doing SEO, then we need to ensure the platform is designed and optimised for SEO, if we are doing affiliate marketing, we need to ensure that we can use the best affiliate tracking systems, if we are designing special promotions, the platform needs to be able to handle the technology behind those promotions… You get the idea.

But most importantly, the site needs to convert.

Web Design 4

If your website does not convert, you lose the majority of your potential sales

Web Design 2
Web Design 3

“If you think good design is expensive,you should look at the cost of bad design” – Ralf Speth

A Cheap Website Is False Economy

Bottom line, if someone comes to your website, we need to get that visitor to take an action (purchase online, call you, fill in a form, or visit you etc), and ultimately to become a customer. 

Just looking pretty is not enough.

Despite most websites being developed by professional web agencies, surprisingly, few are intentionally designed to convert.

At EthicallyMAD we design sites with a ‘marketing first’ approach. We identify what the objectives for the website are, what the intended marketing strategies will be, and then design the website accordingly.

This is not to suggest that we think that aesthetic design is unimportant. Just we do not believe in compromising conversions for the sake of design.

If you don’t take the marketing first approach to design, then you will struggle to make any of your online marketing effective. You will pay more for clicks on Google Ads, struggle to rank well in the search engines, and ultimately get a lower return on all your advertising costs.

Web Design 7

Checkout A Few Of The Websites We've Created ...

(Click on an image to see the full page)

Web Design 11

3 Common Web Design Mistakes

1) Using sliders

Many web design agencies love sliders (those big blocks at the top of a home page with a rotating image). Their clients love sliders too, because they look nice. However, you should hate them and never use them – if you care about conversions that is.

You see sliders have been well researched and the results are very clear. They are really, really bad. They reduce conversions, reduce usability, reduce load speed (and so negatively impact SEO), can cause issues on many mobile devices… the list goes on.

If you don’t believe me, search Google for ‘Sliders kill conversions’. Every web conversion, SEO guru and usability expert has repeated the same thing. DO NOT USE THEM. Yet most web agencies continue to integrate them in their design.

If you find a web agency that uses or recommends sliders, do not walk, run! They either know little about conversions, or care more about how their sites look than how many sales you make.

2) Insufficient attention to mobile responsiveness

Most websites these days are ‘mobile responsive’. But most are not optimised for mobile. So what is the difference and why is it important?

A non-mobile responsive website will not fit on a small screen. It will create horizontal scroll bars, have text that is difficult or impossible to read and may use technology that does not work on a mobile browser.

Mobile responsive websites take care of this. They adjust the content to fit a mobile screen and will usually look okay. But this is not the same as being optimised for mobile. Often the spacing looks strange, pages load more slowly than they need (as they use larger images than necessary) and usability is compromised.

Ensure your site is mobile optimised, so that text and images display well, menus are easy to use and your site loads as quickly as possible. This is important if you want to rank well on searches carried out on a mobile device and if you want your website to convert well with mobile users.

3) No consideration to conversions

Even if you have never considered them, conversions are the reason your website exists. Yet, as I have pointed out already, few web agencies give little consideration to this crucial fact.

There are many design factors that can increase (or decrease) your conversions. The choice and size of the font, the colours used for design features such as headlines, buttons and links, the layout of the page, the choice and size of images or videos, and of course, the actual words used on the page (to name but a few).

Having audited many sites now, I can say without a shadow of a doubt, that the vast majority of web design agencies (and sadly many that offer digital marketing services) fail to understand the basics of web conversion.

There are rules that can be broken, but only when it makes sense. I highly recommend going out and doing a little research in this area before you get started building your site, so you do not have to suffer the cost of lost sales and a possible rebuild.

A Few Of Our Happy Clients

Web Design 15
Web Design 16
Web Design 17
Web Design 18
Web Design 19
Web Design 20
Web Design 21
Web Design 22
Web Design 23
Web Design 24

Get In Touch, And Find Out What Else You Can Do To Make Your Website Better

If you are unsure how well your current site is designed and built, then I would suggest booking a free consultation. This will give you a custom review of your existing site, with suggestions on what can be done to improve it.

To help you make the right decision when getting a site built or upgraded, checkout our articles, ‘Why A ‘Good Looking’ Web Site May Kill Your Business’, and ‘How Much Should A Website Cost?’.

They will give you a much deeper understanding of what to look for, what to expect for your money, and the hidden dangers of going for the cheapest web developer.

We also offer a Conversion Rate Optimisation service, which is ideal if you just want to enhance an existing site without committing to a complete rebuild.

Web Design 24
Web Design 26

Book now for a free web design consultation

Web Design 27

What Our Clients Say About Us

The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
Hannah O'Malley
06:18 28 Jun 18
Web Design 28
The first encounter with the guys at EM was at a networking event at BNZ, and they were the special guest talking about digital marketing. We were looking for someone to re-vape, modernize our current website which was a little outdated, and after hearing the guys talk, we felt that they could help us achieve what we were needing. They are very knowledgeable, and know what they are talking about. Jeremy has been very helpful on keeping us updated with the process and Google. We now have a great new looking website that is fresh and creative. Thank you team EM
Alison Blanchett
Alison Blanchett
21:54 13 Apr 20
The team is amazing! They know how to boost the growth of your company in a sustainable way.
Estela Ruibal Gonzalo
Estela Ruibal Gonzalo
00:15 09 Apr 20
Before rebuilding our website it use to take a huge amount of time in processing online bookings. Now with the new site and an automated booking system we've been able to free up a team members time, which allows them to focus on more important things. We love the look and feel of the new site. Wouldn't hesitate in suggesting EM to anyone.
Vonnie Cherry
Vonnie Cherry
08:47 07 Apr 20
We found out about the guys from EthicallyMAD through a BNZ talk that one of my colleagues attended. Not long after attending the talk, we booked in for a strategy session. They went through our website thoroughly and educated us on what we could improve on. We attempted to make the changes ourselves but came to the conclusion that we needed some professional help. To cut a long story short we engaged EM to build us a new website. The new site is a breath of fresh air and it just works. They are always quick on responding, couldn't be happier!
Access Dental
Access Dental
20:52 30 Mar 20
I just had a new website built and wanted a second opinion before getting the final revisions completed. Jeremy and the team and EthicallyMAD provided great advice, especially from a conversions perspective. I wish I had chosen them to design and build the site as they take an approach I have never seen before... and I've had a few sites built now. These guys educated me on why they do things the way they do and at the end of the day, business is about return on investment. Thanks guys, Ash
Ashley Prosser
Ashley Prosser
19:26 29 Mar 20
Working with EM Leon and Jeremy is always a good learning experience. These guys are masters in what they do.
Hardik Ahuja
Hardik Ahuja
21:25 19 Dec 19
Engaging EM was the best decision and best financial investment I have made since starting The Breathing Clinic. Getting a website up just seemed too difficult until I engaged EM to do it for me. I warned them that I was technically challenged and time poor and that they would have to drive it and break it down into small tasks for me. They made it all seem easy and I'm thrilled with the result. My website clearly conveys what my business is about and what services I offer and has made my job much easier. It made sense to engage web designers with a very strong marketing background given that a website is really a marketing tool and with their experience I was able to trust them as experts and actually enjoyed the process. I wouldn't hesitate to recommend them.
Nicky MCLEOD
Nicky MCLEOD
20:31 19 Dec 19
Leon and Jeremy were great to work with. They created our beautiful new website which is easy for our customers to use and portrays our business really well.
Judy Steve
Judy Steve
21:44 05 Nov 19
These Guys are absolutely amazing. I found Jeremy through his website Walk On Water and thought what a great name as these Guys can probably perform Miracles. So the Journey started from concept through to up and running nothing was a problem, everything was explained in easy to understand jargon and the added bonus of monthly support for our Addwords and Management of our site. Since going live early this year we have noticed an increase of traffic and comments about the ease of navigating and using our site. I would be more than happy to recommend Ethically Mad to any one wanting the amazing services that they offer.Kerry Downer Nelson Car Hire LtdNelson
Kerry Downer
Kerry Downer
22:48 30 Oct 19
These guys gave me a positive, bigger and acurate perspective from how we could be running our business with concrete examples. I like the way they approach different posibilities and practical solutions focusing in detail with what is our business.
Ana Clara Ortega
Ana Clara Ortega
06:05 25 Jul 19
The guys at Ethically MAD were really great at listening to me about my business I loved their genuine enthusiasm as they zoomed into what could be improved on my website I can't wait to try out their suggestions and see the results.
Colleen Plank
Colleen Plank
09:42 18 Jul 19
EthicallyMAD did a superb job of designing my current website, Leon & Jeremy are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
04:50 10 Apr 19
EthicallyMAD did a superb job of designing my current website, Leon & James are very professional and diligent and have a wealth of knowledge. I would very much recommend them on to other businesses.
Jonny Anderson
Jonny Anderson
20:08 04 Apr 19
We involved the EthicallyMAD team right at the beginning of our business setup, when it was nothing but a few ideas and a rough pilot setup. They have proven to be invaluable and worked hard to lay the right foundations for all our marketing activities. Thanks to them we now have a cohesive marketing strategy that we are able to drive mostly on our own, thus reducing our costs, but not the effectiveness of our marketing.Their fresh and direct approach to marketing is what helps us stand out from the competition. Totally and wholeheartedly recommended!
Markus Erdmann
Markus Erdmann
08:57 17 Sep 18
Leon has an incredible digital marketing knowledge and that he delivers in a relevant, easy to understand manner.I'm so grateful for his very logical and well thought out course as it explains all the areas of online marketing I need to know as a business owner that I haven't been able to find elsewhere and that have frustrated me for a long time.
Rose Aitken
Rose Aitken
06:10 05 Jul 18
I have appreciated the depth of Leon's knowledge that he shares with us in his digital marketing course, along with the humour he brings to the topic. Each week's class has been very eye opening for me, and has given me plenty of food for thought and concrete steps I can take to improve the digital marketing for my business. Many thanks, Leon!
Amy Weber
Amy Weber
03:42 05 Jul 18
Leon has an expansive knowledge of on line marketing that he shares freely. He has a fine ability to express concepts in ways that are understandable. He shares in such a way that I have been able to relate to my business and issues. His classes are interactive informative and engaging What I have learned will change our business results. Stephen Gully
Bright Track
Bright Track
03:07 05 Jul 18
I have very much enjoyed Leon's unique and knowledgeable insights into the world of digital marketing. His classes are full of "aha!" moments that have proven invaluable in my promotional endeavours.
Raeonie Ellery
Raeonie Ellery
19:26 04 Jul 18
Leon is extremely knowledgeable in all aspects of web-design and digital marketing. He also has a huge passion for doing things with people and the planet in mind which is a huge bonus! Highly recommended.
Hannah O'Malley
Hannah O'Malley
06:18 28 Jun 18
Web Design 29

Web Design FAQs

Why hire a web designer when I can do it myself?

We see examples all the time of business owners who have built their own website - and, with the very rare exception, it was a very bad idea.

I know, with all the low cost drag and drop website builders on the market today, it can be very tempting. But there is far more to designing a website than simply coding it.

Your website is the cornerstone of your marketing, and can make or break the success of any advertising or marketing you do. 

Try cutting costs on your website, and you will pay dearly later. Professionals designers are professionals for a reason - they know what works, and what does not.

(Plus most business owners take far longer than an experienced web designer, and if they were to pay themselves an hourly rate for the time it took them, it would not only be less effective, but more expensive too.)

How long does it take to build a website?

A very basic website can be created in just an hour or two - if you use a basic platform with cookie cutter templates, and rush it. (Which is exactly how cheap web designers can be cheap.)

However, to do a really good job takes time. We can spend anything from a few days to a few months, depending on the size of the project (most are a few weeks of full time work).

How many people does it take to build a site?

Technically it only need to take one person, but this requires a jack of all trades (and master of none).

There are a range of skills needed, including: design, coding, server admin, copywriting, search engine optimisation, management, and marketing strategy. 

In short, a professional team will always outperform an individual. Also, as many of the tasks can be done simultaneously a team will not only deliver a better result, they will also do it in less time. 

(And, as the total number of hours it takes is the same either way, there need be no difference in price.)

Why is it better to use a web design agency?

A good agency is a team of professionals, each with their own specialist skills. It is both unfair and unrealistic to expect one person to create the result that an agency can.

Using an agency can not only build a better site, but also save time. An individual, by definition, works alone. And agency can have multiple people working simultaneously on your project.

If you were to try and hire multiple specialists yourself, you would only waste more of your own time. A web design agency also has the advantage of having existing systems and processes in place, and know how to work with each other to get you the best result.

Which is the best website builder to use?

Long gone are the days of coding a website from scratch using nothing but HTML. Today there are many different platforms available that reduce the technical skill needed to manage a website.

Many of these solution, such as SquareSpace, Wix, Weebly and Shopify are SAAS solutions. SAAS platforms (Software As A Service) are usually fast to setup, but require higher monthly fees (so often cost more in the long term). They are also more limited in what can be done with them.

Self-hosted solutions are tricker to setup (especially if you don't know what you are doing!) but give you far more control and are generally cheaper over time. If setup well, they can also be just as easy to manage for the site owner.

For more information on this question, take a look this article on 'Which Is The Best Website Platform?'

How much does a website cost?

Without taking a look at your project, it would be impossible to say. You can get a website for free, or pay just a few hundred dollars for one, or can you pay well over a million. It all depends on your needs, how much you already have in place, which platform you will use, and how skilled your team are.

To give you a ballpark figure though, our sites typically sit at between NZD$3,600 and $13,500. (It usually takes 100-150 hours to do a thorough job.)

What is needed for a website?

This will be different for every business, however there are a few key elements ...

1) A clean conversion based design. This is to ensure the site looks good, and performs well (ie makes you sales).

2) A solid technical foundation. This is to ensure your site is stable, secure and runs fast.

3) Good structure, including an easy to navigate layout, and having the right content (such as privacy policies, a physical address, phone number etc.). This is important for your site's quality score, and will affect your position in the search engines and the price you will pay for clicks from Google Ads.

4) Speed optimisation. Your site speed is critical for both your sites quality score (see above) and your conversion rates. Even a 1 second difference in load speed can affect sales by as much as 50%.

5) Good copy, i.e. the text on your website. Writing is easy. Writing well is not, and requires a professional if you want to increase engagement, deliver your message concisely, and maximise sales.

How can a good website help my business?

A well designed website can help your business in multiple ways ...

1) It can help get you better returns on your marketing (online and offline). Any visitors to your website will either take an action or not based on what they read and their overall experience.

2) It can allow you to sell products online through an e-commerce solution. Selling online helps reduce overheads as you typically won't need a sales person, or other expensive overheads.

3) It can help you automate more of your business. Not only can a website be used to sell products, it can be used to take bookings, capture prospects details, answer questions, help provide support and even deliver your products or automate the ordering process to a fulfilment centre. 

It is a sad fact that most business still only see their website as little more than an online contact card, and so do not utilize its potential. 

Is it realy worth paying for a copywriter?

It depends, but in many cases, yes.

Consider a car yard ... two salesmen, both dressed in the same suites (think design), selling the same inventory (your product or service), to the same prospects (your site visitors). Yet one will do well, the other no so much. 

The difference? What was said, and how they said it (content and tone).

Good copywriters are not cheap, and so if you have very few visitors to your site then it may take a long time to get a positive return on your investment. However, if you have a high ticket item, or a reasonable amount of visitors to your site, good copy will pay for itself in now time.

Whatsmore, it will keep delivering again and again. Unlike a good salesperson, you only pay for copywriting once. (So, if you can, do it right the first time.)

Is WordPress any good for building a website?

It is estimated that one in four of ALL websites are built on WordPress. Of those most are built pretty badly - others are excellent.

WordPress has the potential to be one of the best solutions for a large majority of business, but only if it is setup well.

Many people have had bad experiences with WordPress (poor usability, ugly design, bad security, etc.). However, WordPress is also one of the most well supported, flexible, and scalable solutions available.

With the correct setup it is far more powerful than SquareSpace, Wix, Shopify or any other off-the-shelf site builder. It can also be made to be just as user friendly, and can be made to work with just about any design or layout you can imagine. 

Unfortunately, the vast majority of WordPress sites we see are not setup well, which is why so many people have had a negative experience with WordPress, and why its reputation has suffered. 

If you are unsure which platform to build your website on, get in touch.